Getting to know your audience will give you great insights into where your baking business could be improved.
You can identify:
You might also like
- Pain points such as ordering, delivery, product quality
- New products that your current customers would also enjoy
- Whether your perceived offer and quality are aligned with the delivered products/service
- What your audience is willing to pay for your products (be careful with this one)
- Where your customers are finding out about you, so you can capitalise on those channels
- Whether your marketing materials or product photos are hitting the mark
You can do this through:
- Collecting feedback through forms or polls
- Incentivising reviews on sites you sell on
- Surveying locals
- Messaging customers via socials, email or phone
- Questionnaires
