Articles

Get thinking about your customer's journey, from finding you to being a loyal customer of your baked goods.

Getting to know your audience will give you great insights into where your baking business could be improved.

Engagement can be as simple as talking to your existing customers, or using local forums and groups to engage with...

We all want loyal customers who keep coming back and recommend your baking business to others.

Prices can be difficult to get right, but here's some ways you can actually make your prices more compelling for...

If you are planning your baking business or thinking of expanding your customer base, here are some places you can...

Pricing is one of the most difficult things to get right. But there are ways to increase average order value...

How partnerships are an effective strategy to help you achieve multiple goals so you manage your time on marketing activities...

Building a network to collaborate with can be daunting, but it only has to start with 1 concept to propose...

Why should you keep going, even if it seems like your efforts are not paying off? Here are 6 things...