{"id":1902,"date":"2022-10-24T19:01:00","date_gmt":"2022-10-24T19:01:00","guid":{"rendered":"https:\/\/bakingtogether.com\/?p=1902"},"modified":"2022-11-01T17:22:10","modified_gmt":"2022-11-01T17:22:10","slug":"6-ways-partnerships-can-help-you-achieve-multiple-baking-business-goals","status":"publish","type":"post","link":"https:\/\/bakingtogether.com\/article\/6-ways-partnerships-can-help-you-achieve-multiple-baking-business-goals\/","title":{"rendered":"6 ways partnerships can help you achieve multiple baking business goals"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1902\" class=\"elementor elementor-1902\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f52b4c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f52b4c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13b3f067\" data-id=\"13b3f067\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77fea492 elementor-widget elementor-widget-text-editor\" data-id=\"77fea492\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p><span style=\"font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; color: var( --e-global-color-text ); font-family: Poppins, Helvetica, Arial, sans-serif;\">Before, we&#8217;ve delved into&nbsp;<\/span><a style=\"font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; font-family: Poppins, Helvetica, Arial, sans-serif;\" href=\"https:\/\/bakingtogether.com\/article\/thinking-creatively-about-partnerships-and-collaborations-for-your-baking-business\/\">thinking creatively about partnerships<\/a><span style=\"font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; color: var( --e-global-color-text ); font-family: Poppins, Helvetica, Arial, sans-serif;\">, identifying opportunities and then coming up with a mutually beneficial proposition for both parties. I wanted to share how partnerships are an effective strategy to help you achieve multiple goals so you manage your time on marketing activities more effectively.<\/span><\/p>\n<p>Whether you go down the partnership road now or later, I&#8217;ve outlined some of the goals it can help you achieve and the benefits a partnership strategy has.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2><strong>Shared audiences<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>We&#8217;ve touched on this, but collaborating with a similar-sized business will enable you to double the size of your audience. If you promote each other&#8217;s work, you will achieve 2x&nbsp;brand awareness. With multiple businesses involved, you can keep multiplying, so it can help you achieve a more extensive reach, whether that&#8217;s on a specific platform, email list or customer base.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2><strong>More website traffic<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>If you choose to promote each other&#8217;s websites, you will hopefully see more website traffic which if you maintain a similar conversion rate will mean more customers! Another benefit of promoting partnerships via your website or blog is backlinks.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2><strong>Backlinks<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>By linking to each other&#8217;s websites, you can <a href=\"https:\/\/ahrefs.com\/blog\/how-to-increase-website-authority\/\">increase your &#8220;domain authority&#8221;<\/a> which combined with good SEO practices can boost your google ranking, if you choose to invest in your web presence.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2><strong>Increased average order size<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>If you choose to come up with a product bundle with a partner or upsell partner products as add-ons, you can <a href=\"https:\/\/bakingtogether.com\/article\/6-ways-to-increase-average-order-value-for-your-food-business\/\">increase your average order size<\/a> which will help you become more profitable particularly if you are shipping products.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2><strong>Affiliation<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>It&#8217;s always good to have the trusted seal of great customer reviews. Being affiliated with other trusted businesses or organisations can help you achieve either more trust, resulting in a higher conversion of customers or more awareness of your brand.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2><strong>Shared expertise<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The advantages of partnerships and collaborations don&#8217;t just help you get more customers. The shared expertise and enlarging your professional networks can help you grow your business or connect you with other like-minded businesses.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Are you embracing partnerships to help grow your business? How could you tie into your most profitable channels? An Instagram joint giveaway? A guest post on your blog<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How partnerships are an effective strategy to help you achieve multiple goals so you manage your time on marketing activities more effectively.<\/p>\n","protected":false},"author":2,"featured_media":1903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[132],"tags":[136,98,137,138],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 ways partnerships can help you achieve multiple baking business goals - Baking Together - The community for homebakers<\/title>\n<meta name=\"description\" content=\"How partnerships are an effective strategy to help you achieve multiple goals so you manage your time on marketing activities more effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bakingtogether.com\/article\/6-ways-partnerships-can-help-you-achieve-multiple-baking-business-goals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 ways partnerships can help you achieve multiple baking business goals - 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