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Home The UK Bakers Survey 2021

The UK Bakers Survey 2021

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This year’s survey focuses on home-baking businesses as part of the UK baking market from the amateur home-baker right up to professional chocolatiers. It’s just 10 short questions and you will be able to receive a report of the results of this survey upon completion. Thanks for participating!

1. What is your baking business situation?

Baking is my main business A side-business I work for someone else's baking business A hobby but considering a business Just for fun

2. What is your baking business experience?

I've been baking professionally for 10+ years I've been doing it for 5-10 years About 2-5 years 1-2 years Less than a year Just started

3. What do you bake? Select all that apply.

Breads and Doughs Sweet Breads and Doughs Occasion Cakes Cupcakes Cookies Sweets and Fudges Chocolates Pastries Desserts Savoury Items Scones Icing & Decorating Other

Other

4. Where do you bake?

Professional premises An annex or purpose built kitchen My home kitchen Other

Other

5. Where do you sell? Select all that apply.

My Own Website Friends & Family Etsy Yumbles UberEats/Deliveroo/JustEat Word-of-mouth Instagram Facebook Other Social Media Local Magazines/Marketing Market Stalls/Farmer's Markets/Fairs I'm not selling bakes Other

Other

6. How do you market your bakes? Select all that apply.

Word-of-mouth Referrals Social Media Giveaways Flyers/Leaflets/Business Cards Google Market Stalls Marketplaces (Etsy, NOTH, Yumbles, etc) Other

Other

7. What's your favourite thing about your baking business? Select one.

Baking and cooking Trying new things Satisfied customers Feeling productive Meeting people Running a business Branding Other

Other

8. What challenges do you face? Select all that apply

Sourcing ingredients Having the right equipment Having enough space to bake Having enough time Finding customers Digital Marketing Skills Running my own website Baking new things Business admin Keeping track of orders Food Hygiene Training Other

Other

9. How has covid affected your business?

I've seen an increase in business I started during lockdown/pandemic No change I've seen business slow/decrease I've temporarily paused but intend to restart I've had to close Other

Other/more information

10. The Report

I would like to receive the results report of this survey and occasional resources to grow my baking business.

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